Top 3 Benefits of Adobe Commerce and Epicor Integration for Wholesalers

Wholesalers face an evolving business landscape where managing inventory, offering personalized pricing, and ensuring smooth order fulfillment are key to staying competitive. As eCommerce continues to shape how business is done, integrating systems like Adobe Commerce and Epicor ERP is proving essential for wholesale businesses.

The shift towards eCommerce has been swift and significant. From 2019 to 2020, eCommerce adoption in wholesale distribution increased by 26.3%, reflecting how quickly businesses pivoted to online sales channels, especially during the pandemic. By 2022, nearly 20% of distributors’ sales were happening through digital channels, an increase from just 11.6% in 2020. What’s more, over half of wholesalers began selling directly to consumers for the first time during the pandemic, highlighting a drastic change in business models to meet new customer demands.

In this environment, having the right systems in place is crucial for streamlining operations, effectively engaging customers, and driving growth. That’s where the integration of Adobe Commerce and Epicor ERP makes a real difference. Let’s examine the top benefits this integration offers wholesalers.

1. Smarter, Simpler Operations with Unified Data

Imagine this: your sales team is trying to close a deal, but they don’t know if the items the customer wants are in stock. Meanwhile, your warehouse is processing an order for something you just sold online. These kinds of disconnects are common when your eCommerce platform and ERP aren’t talking to each other.

With Adobe Commerce and Epicor working together, your operations become a well-oiled machine.

Here’s How It Helps:

• Accurate Inventory in Real-Time: No more overselling or backorders. If it’s in stock, your system knows it—and so does your customer.
• One Source of Truth: Sync all your product, order, and customer data across systems, reducing errors and manual work.
• Room to Grow: Whether you’re expanding your product catalog or moving into new markets, this integration scales with you.

Real-World Impact: Whiz-Q Stone

When DotcomWeavers worked with Whiz-Q Stone, a wholesaler of natural stone and landscaping materials, they were bogged down by manual updates to their inventory and pricing. By integrating Epicor Bistrack ERP with Adobe Commerce, we gave them real-time syncing across their operations. This saved hours of admin work every week and boosted order accuracy, giving 30% more user engagement with Adobe Commerce and Epicor Bistrack ERP.

2. Personalization That Keeps Customers Coming Back

B2B buyers want more than a simple product catalog—they expect an experience tailored to their needs. With Adobe Commerce’s personalization tools powered by Adobe Sensei and the rich customer data in Epicor ERP, you can deliver exactly that.

Why This Matters for Wholesalers:

• Tailored Pricing and Catalogs: Your customers often have unique contracts and pricing agreements. With Epicor feeding customer-specific pricing into Adobe Commerce, your clients see exactly what applies to them—no confusion, no calls to verify prices.
• Smart Product Suggestions: Adobe Commerce uses machine learning to suggest products based on past purchases or industry trends, helping you upsell and cross-sell.
• Self-Service Simplicity: Buyers can log in to reorder, check delivery statuses, or download invoices—saving your team time while keeping customers happy.

How Personalized B2B Growth Solution Helped Riverside Furniture

Riverside Furniture enhanced their B2B operations by integrating Adobe Commerce with NetSuite and Akeneo, driving significant improvements. Personalized features like tailored pricing, smart product recommendations, and a secure self-service portal reduced support inquiries by 30%, boosted repeat orders by 20%, and streamlined order management for a faster, more seamless client experience.

3. No More Inventory Nightmares

Managing inventory can feel like a balancing act. You don’t want to overstock and tie up capital, but running out of popular products can lead to lost sales and frustrated customers. The Adobe Commerce and Epicor integration takes the guesswork out of inventory management.

What Makes It a Game-Changer:

• Always Accurate Stock Levels: Inventory updates instantly across your ERP and eCommerce platform, so customers always see what’s available.
• Smarter Warehouse Management: Orders are automatically routed to the nearest warehouse, speeding up delivery and cutting costs.
• Planning Ahead: Epicor’s data insights help you forecast demand, ensuring you’re ready for busy seasons or unexpected spikes.

How Abbott Rubber Benefited

When we partnered with Abbott Rubber, an industrial hose distributor, their manual inventory processes were causing delays and stockouts. By integrating Adobe Commerce with Epicor Prophet 21, we automated stock updates and enabled real-time visibility for customers. This reduced stockouts by 70%, while improving fulfillment times across the board.

4. (Bonus) Turning Data into Decisions

Sometimes, the biggest benefit isn’t what the system does but what it tells you. When Adobe Commerce and Epicor ERP work together, they provide detailed analytics that help you make better decisions for your business.

Examples of Data Insights:

• Customer Trends: Which products are your top customers buying? Are there seasonal spikes you should prepare for?
• Sales Performance: Identify which SKUs are driving revenue and which need attention.
• Supply Chain Efficiency: Pinpoint bottlenecks and streamline processes for smoother operations.

Why DotcomWeavers?

At DotcomWeavers, we’ve been helping wholesalers tackle challenges like these for over a decade. We specialize in connecting the dots between Adobe Commerce and Epicor ERP, as well as creating custom solutions to improve the customer experience. We don’t just offer tech solutions—we make sure they deliver real, measurable results.

Here are just a few examples of what we’ve accomplished:

• Whiz-Q Stone: Streamlined their operations, boosting order accuracy and cutting down on unnecessary manual work.
• Discount Surgical: Delivered personalized experiences for their customers, leading to a noticeable increase in repeat business.
• Abbott Rubber: Automated their inventory processes, significantly reducing stockouts and improving fulfillment times.

As the wholesale industry continues to shift toward digital-first solutions, integrating platforms like Adobe Commerce with Epicor ERP can be the key to staying ahead of the curve. The days of siloed systems and manual processes are behind us. With eCommerce growing at a rapid pace, ensuring seamless, efficient operations has never been more important.

So, if you’re ready to streamline your business and elevate the customer experience, get in touch with us today. Let’s work together to make your operations as smooth as your customer’s experience.

This isn’t just about upgrading your tech—it’s about setting up a foundation that allows your business to grow and evolve with the times. The right integration today could unlock new opportunities and pave the way for long-term success. Reach out to us, and let’s explore what’s possible with the right partner on your side.

Let’s Make Your Business Smarter.

Ready to take your wholesale operations to the next level with Adobe Commerce and Epicor ERP? Reach out today, and let’s explore how we can simplify your processes and improve customer experiences together.