35% Jump in Conversion Rate by Migrating to Adobe Commerce and Digital Marketing Automation
Challenge
Challenges
Dynasol Industries encountered a few challenges in their digital journey:
- Outdated eCommerce platform limited B2B functionality.
- Complex shipping needs led to fulfillment delays.
- Limited digital marketing tools restricted brand reach.
- Lack of automation hindered marketing efficiency.
- Low conversion rates due to a generic shopping experience.
- No options like “Build a Box” for tailored purchases.
Solution
To address Dynasol Industries’ challenges and enhance their digital presence, we implemented a range of tailored solutions:
- Migrated to Adobe Commerce for robust B2B capabilities.
- Customized shipping and fulfillment to meet complex needs.
- Enhanced digital marketing tools for greater brand reach.
- Implemented marketing automation for efficiency.
- Conversion rate optimization to boost sales.
- Developed a custom “Build a Box” feature.
Results
Some of the key impacts achieved include:
- Seamless B2B functionality boosted quotes by 25%.
- Faster shipping times have significantly improved customer experience.
- Enhanced visibility attracted new clients, expanding reach by 20%.
- Personalization efforts increased conversion rates by 35%.
- Positioned Dynasol for future growth in the digital space.
40% ⇡
B2B Transactions
25% ⇡
Online Orders
35% ⇡
Conversion Rate