Custom to Adobe Commerce migration integrated with NetSuite ERP and Akeneo PIM
Challenge
Challenges
Before partnering with us, Flooring Inc, faced several challenges that held back their online growth and user experience:
- Slow load times frustrated users and led to high bounce rates.
- Managing five separate sites was a cumbersome
- Outdated design limited customer engagement
- SEO was challenging to maintain across multiple sites
- Limited payment options made checkout less flexible
- Lack of designer tool for customer engagement
- Inaccurate shipping calculations affected the buying experience
- Lack of split payments created obstacles to flexible checkout
- Disconnected systems made order management complex.
- Limited support tools slowed customer service.
Solution
To address IncStores’ challenges, we implemented targeted solutions to enhance their eCommerce experience:
- Built a fast, lightweight front end with a custom Hyva theme.
- Combined five sites into one for smoother branding and navigation.
- Improved UX with simple product categories and filters.
- Preserved SEO to keep search rankings high.
- Added split payments and Blackhawk Gift Cards
- Introduced a DIY designer tool for easy product customization.
- Implemented custom shipping and payment rules
- Integrated NetSuite, Akeneo, and CantoDAM
- Enhanced customer support with live chat and FAQs.
- B2B buyer specific features and enhancements
Results
The solutions implemented for IncStores resulted in significant positive impacts:
- Boosted conversion rates with faster load times and streamlined checkout.
- Enhanced product discoverability and with a simplified UX.
- Maintained high search visibility, driving consistent organic traffic.
- Reduced cart abandonment with flexible payment options.
- Elevated engagement with DIY customization and designer tools.
- Improved shipping accuracy and tracking
- Streamlined operations with seamless product and order management.
- Enhanced customer service with quick response tools like live chat.
- Strengthened B2B engagement with customizations and bulk ordering.
Conversions
Organic Traffic
Cart Abandonment
Are you experiencing similar challenges?
Is your website slow and frustrating users? We can build a fast, lightweight front end using a custom Hyva theme to enhance performance and keep customers engaged.
Are multiple sites making navigation and branding inconsistent? Our team can consolidate your websites into a single platform, creating a cohesive brand presence and smoother user experience.
Is your user experience outdated and hard to navigate? We specialize in designing intuitive interfaces with easy-to-use filters and clear product categories for seamless shopping.
Are you struggling to maintain your SEO rankings? We implement best practices to preserve and enhance your SEO value during migrations, ensuring your site stays visible to potential customers.
Do you have limited payment options at checkout? We can integrate various payment solutions, including split payments and gift cards, to provide your customers with more flexibility.
Is customization a challenge for your products? Our DIY design tools empower customers to create tailored solutions, boosting engagement and satisfaction.
Are shipping costs confusing your customers? We can integrate a shipping API to automatically show the best rates, enhancing transparency and trust.
Is product management becoming complex with disconnected systems? Our integrations with platforms like NetSuite and Akeneo streamline product and order management for better efficiency.
