25% More Conversion with Migration to Magento and SEO Strategy Implementation
Challenge
Challenges
Weiss Machinery & Supply needed a modern eCommerce platform to grow in a digital-first world:
- Outdated site couldn’t handle their large product catalog or support both B2C and B2B customers.
- Customers struggled to find products, leading to drop-offs.
- Limited SEO made it hard to stand out in search results.
- Inflexible shipping options added friction to the buying process.
Solution
We created a custom eCommerce experience to solve these issues:
- Migrated to Magento for better handling of their product catalog
- Built a custom parts finder for higher customer engagement
- Implemented SEO strategy
- Custom shipping and payment options for heavy machinery.
- Integrated accounting and taxation
Results
The upgrades transformed H. Weiss’s online presence:
- 45% increase in customer engagement.
- 30% boost in organic search traffic.
- 25% rise in checkout completion.
- Improved product search and flexible shipping drove conversions.
- Ready for growth with a scalable, customer-centered platform.
Customer Engagement
Search Traffic
Conversions
Are you experiencing similar challenges?
Is your eCommerce platform holding you back?
An outdated setup can frustrate users and stifle growth. We’ll help you upgrade to a scalable, user-friendly platform that’s built for today’s market.
Are customers struggling to find products?
If browsing feels like a maze, customers may give up. We make product discovery simple with customized search tools and easy navigation.
Not ranking well in search results?
Low visibility means fewer customers. Our SEO tools improve your rankings and drive more organic traffic.
Is checkout a hassle for customers?
A slow or confusing checkout leads to lost sales. We streamline the process to keep customers moving through to purchase.
Do B2B and B2C customers need more personalized experiences?
Different audiences need unique approaches. We design tailored, intuitive experiences for both B2B and B2C.
