30% More Conversion with Magento Integration with Custom ERP
Challenge
Challenges
Pump Products faced several challenges that hindered their online success and customer satisfaction:
- Limited search accuracy made it difficult for users to find specific products quickly.
- Outdated data management processes slowed operations and created inefficiencies.
- Slow site performance led to high bounce rates and lost sales opportunities.
- The lack of B2C and B2B features restricted customer engagement and conversion.
- Inefficient navigation prevented users from accessing product information easily.
Solution
To overcome these challenges, we implemented targeted solutions:
- Migrated from WordPress to Magento Open Source
- Custom ERP integration for streamlined product management
- Enhanced parts finder for higher conversion.
- Developed interactive machine diagrams that allow users to visualize parts and add them to their cart seamlessly.
- Custom B2B features and sales workflow.
Results
The impact of our solutions led to significant improvements for Pump Products:
- Faster site speeds and improved navigation leading to higher engagement.
- Improved search accuracy through enhanced product discoverability.
- Increased conversion rates driven by enhanced UX tools and features.
- Increased AOV through a robust parts finder.
- Increased product catalog management through custom workflows
30% ⇡
Conversions
20% ⇣
Bounce Rate
20% ⇡
AOV